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Advantages Disadvantages
They are quick and cheap to Response rate can be low
collect information In certain situations, e.g. school
No need to recruit or train gate, there may only be certain
anyone- they only need to hand types of people there e.g. middle
out questionnaires class, stay at home…

Page 2

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Advantages Disadvantages
Participant can answer with detail Very expensive and a lot of time
and depth is needed
More accurate and less Not very easy to analyse as so
opportunity to get many answers are given
misunderstood Interviewee may not understand
Chances to access many different questions
groups of people…

Page 3

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Real, in-depth conversations not
affected by interviewer
They test theories and
hypothesises well
Can provide a detailed description
of a certain group
Time and money issues
Very hard to generalise
Very hard to analyse
Longitudinal Studies
Advantages Disadvantages
They trace developments over Can be difficult to keep the same
long/…

Page 4

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Advantages Disadvantages
Very reliable Can't study the past
Very easy to control variables Hawthorne effect
Info obtained can usually be Can only successfully study small
generalised groups- usually. This can reduce
Can be repeated easily representativeness
FIELD EXPERIMENTS- no Can cause harm to participants, in
hawthorne effect many ways
COMPARATIVE-…

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