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An activity holiday is where a particular interest or activity is the focal point of the
In 1996 there were over 13 million activity holidays which made up 20% of all holiday
trips. £2 billion was spent on activities holidays.
The key providers of activity holidays:
75% activity and holiday operators.
20% sailing, riding and golf centres.
The following groups of people go on activities holidays:
72% adults, no children.
8% school groups.
5% unaccompanied children.
Location and Country Activities on offer Target Group
Egypt Sailing Teenagers, Adults
Greece Dingy sailing, windsurfing, wakeboarding, waterskiing and Teenagers/ Adults
USA Airboat trips, hovercraft. Adults
UK Football, rugby. Children