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Reward/Need Satisfaction
This theory was put forward by Byrne and Clore in
It suggests that people are attracted to each other
through a mix of operant conditioning and classical
conditioning. It suggests that people can act as
stimuli- some are positive stimuli, some are
negative, so we like to spend time with those people
who reinforce good feelings, and avoid people who
reinforce negative feelings.…read more

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It also suggests that we associate people with
pleasant surroundings, due to classical conditioning.
For example, if people met at a concert, they would
associate the good feelings of the time that they met
with each other, so spending time with each other
would be a rewarding experience.…read more

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Griffit and Guay (1969) conducted a study on how
people rated experimenters after experiencing a reward
from them or not. The participants were asked to
perform a creative task for the experimenter, and when
they'd finished, the experimenter either evaluated it
positively, or gave no evaluation. Those that received a
positive evaluation rated the experimenter more highly
than those that didn't receive an evaluation.
However, Hays (1985) found that we gain satisfaction
from giving as well as receiving. This suggests that RNS
theory isn't all just about gain.…read more

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Beta bias­ all studies done on males so cannot be
generalised to females
Culture bias­ none of the studies were conducted
on non-Western cultures so cant be generalised to
other cultures without imposed etic. In other
cultures, women are more focused on the needs of
others than on receiving reinforcement.…read more

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Filter Theory
This theory was put forward by Kerchoff and Davies
This theory suggests that we find a partner by filtering
out those that aren't suitable for us. It starts with a field of
`availables'- this is the group of people available for a
relationship. Those who are filtered out may be those
that are physically unattractive , or dissimilar to us, or
have different opinions to us.
This leads us with a field of desirables. Out of this field of
desirables, we then select those that are complimentary
to our social needs, i.e., caring and understanding.…read more

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