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Advantages
- Control finances- reduced risk of over spending, allows allocation of money to under performing products/departments
- Improve staff performance- gives employees a clear focus/ target, can be motivational
- Regular check against performance in terms of objectives
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Disadvantages
- Departments may compete which may damage the efficiency of the workforce as not working as a team
- Short term budget cuts to meet targets may have a very negative long term effect eg cutting promotional budget may reduce sales in the long term
- Easily inaccurate if the person does not have adequate expertise, knowledge which may lead to over ambitious targets
- Little input from employees lower down in the hierarchy may cause lack of motivation (self actualisation- Abraham Maslow)
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