unit 3: advantages and disadvantages of primary research - Advantages and disadvantages table in A Level and IB Business Studies

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Created by: geogt002
Created on: 24-03-17 12:05

unit 3: advantages and disadvantages of primary research

Advantages

The information is relevant and up to date.
It is specific to the firms actual scenario and situation.
Only available to company.

Disadvantages

Can be costly an time consuming, depending on the method and sampling method.
Poor questionnaire design or methodology as It may provide bias results.
May find it difficult to find enough people to represent the population or market segments accurately and equally.

Evaluation

PRIMARY RESEARCH- GATHERED FIRST HAND.

Comments

amina1237asif400

Report Tue 5th February, 2019 @ 17:39

I think this is very helpful for my GCSE as I am currently working in year 10. thank you for setting that out because it helps me quite a lot in business.!!!