|
Advantages
- Increase sales and money as more efficient business operations
- efforts on promotion and marketing are doubled which increases customer and trade recognition
- Better customer care as combined expertise
- more power over suppliers as buying more
- enables greater economies of scale as are selling more of the same product
- share resources
- wider customer base
|
Disadvantages
- Becomes too big to manage properly
- customer has less choice as less competition
- loss of personalized customer care
- company ends up monopolizing market so has more control on industry
- Inflexibility - harder to change products and and changing customer needs/wants
- lead to large scale redundancies if branches close
|
Comments
No comments have yet been made