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Advantages
- Little cost or time involved in making one.
- understand your business better, address weaknesses, deter threats and capitalise on opportunities
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Disadvantages
- only one stage of the business planning process. For complex issues, you will usually need to conduct more in-depth research and analysis to make decisions.
- only covers issues that can definitely be considered a strength, weakness, opportunity or threat. Because of this, it's difficult to address uncertain or two-sided factors
- doesn't prioritise issues, doesn't provide solutions or offer alternative decisions, can generate too many ideas but not help you choose which one is best and can produce a lot of information, but not all of it is useful.
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