STRUCTURED INTERVIEWS

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STRUCTURED INTERVIEWS

Advantages

  • Ech participant is asked the same questions
  • Researcher can explain confusing questions so answers are more reliable
  • Answers can be given in additional detail
  • Data is easy to collate

Disadvantages

  • Interviewer effect could happen
  • Participant could lie on questions due to embarrassment or fear of judgement (unreliable)
  • Time consuming

Evaluation

Structured interviews are a good research method to study society with as if you have a good and wide sample then you are asking different types of people within society the same questions and therefore you can identify possible trends between people and their answers and see what effects people views in society. However their answers may not be reliable as they may be influenced by the person interviewing them and answer how they think the researcher wants them to answer or how they think the researcher would answer themselves. It is also time consuming to individually interview people and to then collate all the data.

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