Social Influence Evaluation

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  • Created by: 10learl
  • Created on: 25-02-16 15:38

Types of conformity and explanations for conformity

Advantages

  • research support for normative influence, e.g smoking take up (Linkenbach and perkins)
  • Research support for informational influence- Wittenbrink and Henley

Disadvantages

  • difficulties in distinguishing between compliance and internalisation
  • Nolan et al- people underestimate the impact of normative influence on thier behaviour
  • informational social influence is moderated by type of task- Laughlin

Evaluation

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