Secondary Data

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Secondary Data

Advantages

  • Readily available - already been collected
  • Cheap - don't need to spend money on collecting data
  • Allows insight

Disadvantages

  • Unrepresentative - may not give exact answers that sociologist requires
  • For researcher's benefit
  • Biased
  • Unreliable

Evaluation

Info not collected by sociologists themselves, but by others for non-sociological research purposes. Tend to use as cheap and quick, but lacks reliability and validity. Includes sources such as media, statistics and personal/historical documents.

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