Questionnaires (by post, face to face, phone) - Advantages and disadvantages table in A Level and IB Sociology

Skip to content

Get Revising

Created by: Rosie Wishart
Created on: 21-04-13 18:01

Questionnaires (by post, face to face, phone)

Advantages

Can reach a large sample
Influence of the researcher is slight
Produces both QUANTITATIVE, reliable and representative data
Cost affective
More time to think and more honest reply due to absence of the interviewer bias (by post)

Disadvantages

Response rates may be low
Data may not be valid nor truthful
Cannot be sure who completed it
Limited possible answers
Body language of the respondent can not be observed as the respondent cannot be seen (by phone or post)
The questions can be misunderstood cannot operationalise concepts (phone, postal)

Evaluation

Overall there are both advantages and disadvantages.

Comments

No comments have yet been made