Questionnaires

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Questionnaires

Advantages

  • Reach a large number of people
  • Cheap and less time consuming
  • Embarrassing or sensitive questions
  • Statistical Data
  • Compared and Correlated
  • Interpretivist
  • Interviewer won't influence results
  • High in reliability

Disadvantages

  • Low response rate can effect representativeness
  • Difficult to go into depth
  • Never guaranteed response
  • Validity not guaranteed as people may deceive researcher
  • Question design may me misunderstood effecting validity
  • Etichal issues such as deception and protection from harm

Evaluation

Questionnaires can reach a large range of people but that does not guarantee the response rate. Interviewers will not influence the results as they aren't present, but this may effect the validity as people may deceive the researcher or not understand the design of the questionnaire and misinterpret questions. 

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