Quantitative research Methods-Questionnairs

  • Created by: Lucy
  • Created on: 29-05-17 22:04

Quantitative research Methods-Questionnairs


  • PRACTICAL: cheap way to gather large amount of info/ no training needed / data is easily qualified
  • ETHICAL: no direct harm-can answer what they want/ give constant when filling it out- in black and white
  • RELIABILITY: can be repeated/ allows answers to be confirmed and falsified/ standardized measuring instrument/ comparisons./ Detachment and objective - away from influence of researcher
  • REPRESENTATIVE: They are large scale can easily post or email to wide geographical areas/ they use represenative samples: can obtain a good representative sample
  • THEORY: Positivists see this as a good way scientific approach and they believe questionnaire-based research achieves the main goals of scientific sociology. For positivists questionnaires produce representative findings that can be generalized to the wider population. They are a reliable, objective and detached method for producing Quantitative data, testing hypotheses and developing causal laws of social behavior


  • PRACTICAL: limited as questionnaires have to be brief/ incentives may be necessary which can cost money/ questions are inflexible / low response rate / because questions are thought of before research most have some knowledge of hypothesis/ only snapshots
  • Reliability:fails to produce valid picture of actors meaning.To obtain valid data they argue that we must use methods that involve us closely with the people we research so that we can gain a subjective understanding of meaning/ lying / forgetting and trying to impress
  • REPRESENTATIVE: only represents if people complete in and questionnaires have a low response rate
  • Theory: for interpretative it is important that our research methods reveal meaning of the social actors we are studying. In their view however questionnaires are more likely to impose the researcher's framework of ideas on he respondent than to reveal the respondent's meanings. For example by choosing in advance which questions to ask, the researcher has already decided what is important
  • Feminists and Questionnaires: they are critical of this method they prefer unstructured interviews


Questionnaires ask people to provide written answers to pre-set, written questions: These questions may be - closed ended questions: also called 'forced choice' questions respondents must choose from a limited range of possible answers that the researcher has selected in advance such as yes/no -respondents - Open-ended: Respondents are free to answer however they wish in their own words without any pre-selected choices being offered by the researcher. In mot questionnaires closed-ended questions are more common, but open-ended ones may be used as well or instead


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