Qualitative Data


	Qualitative Data
	Advantages descriptive nature allows more depth of analysis leads to more meaningful conclusions about the participants views increases validity	Disadvantages difficult to draw comparisons between groups difficult to arrive at a reliable conclusion about a specific thing more time consuming to achieve not reliable - cannot replicate and achieve same data
	Evaluation You can achieve more detailied data which can increase the validity of the experiment, however it is very time consuming and isn't reliable.

You can achieve more detailied data which can increase the validity of the experiment, however it is very time consuming and isn't reliable.

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