Primary Data

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Primary Data

Advantages

  • - Operationalisation is done with the aim in mind, so there is likely to be validity with regard to the aim
  • - More credible than secondary data, because they are gathered for the purpose with chosen research methods, design etc

Disadvantages

  • - Expensive compared to secodary data becuase data is gathered from the start.
  • - Limited time, place and number of participants, whereas secondary data can come from a range of sources to give more range and detail.

Evaluation

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