POTENTIAL FINDINGS OF A SWOT ANALYSIS


	POTENTIAL FINDINGS OF A SWOT ANALYSIS
	Strengths market dominance customer base size economies of scale low cost position leadership/management financial resources reputation patents new product skills distribution links communication workforce skills	Weaknesses market share low key skills old plant/equipment higher costs weak finances poor cash flow lack of innovation poor leadership management low quality poor reputation lack of business network inappropriate organisational structure
	Opportunities change in legislation economic upturn postitive changes in competitive environment new products diversification opportunities opening of new markets/segments relaxation of trade barriers demographic change	Threats negative changes in competitive environment substitutes low market growth economic downturn new international barriers to trade increasing price of key resources powerful customers

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