Pick n Pay


	Pick n Pay
	Strengths Cost advantage Online growth Loyal Customers strong brand brand equity supply chain pricing reputation management CSR programs Sponsorship	Weaknesses Bad communication Not diversified Ubiquitiouegory, products, services Inconsistent in product careIncompetent staff who are not motivated to be ambassadors of the brand
	Opportunities Emerging markets and expansion abroad Innovation Product and services expansion Distribution and national expansion, 710 stores nationally	Threats Competition Economic slowdown Lower cost competitors or imports Product substitution [Woolworths with a fresh produce which consumers prefer] Edgars Underpaid epmloyees

Bad communication
Not diversified
Ubiquitiouegory, products, services
Inconsistent in product careIncompetent staff who are not motivated to be ambassadors of the brand

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