Online shopping Advantages and Disadvantages to Retailers

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Online shopping Advantages and Disadvantages to Retailers

Advantages

  • Reach a larger audience
  • Need fewer premises and retail staff/lower costs
  • Can quickly change product range
  • Can respond quickly to market needs
  • Can boost sales with online offers
  • Can build a customer database and carry out online marketing

Disadvantages

  • Need to recruit and train technical staff
  • Need to set up web services
  • Less customer contact means less relationship development
  • Product returns because customers have not seen the products before hand

Evaluation

IntroductionAdvantage....however...disadvantage....which meansConclusion

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