Methods in Context: Observations

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Observations

AdvantagesGetting Started

  • practical: little resources needed and no set questions
  • validity: (covert) unlikely to be a Hawthorne effect
  • validity: (overt) allowed to get clarification from findings to truely define meanings
  • ethical: (overt) can be assured in confidentiality, anonymity and know they can withdraw at any time

Disadvantages

  • practical: relevant research may come in unexpected short bursts and requires key sociological/observational skills, time-consuming
  • practical: (covert) rely on memory, role may be limited by CAGE
  • ethical: (covert) participants are decieved
  • representative: usually a small study
  • validity: difficult to limit researcher bias
  • ethical: (go native) a researcher may become so involved they lose their role
  • reliability: little chance of repeating the research

Evaluation

Interpretivists would favour observations as researcher's can gain valid data (verstehen) in a natural environment; finding meanings members attach to activities. Positivists would argue that the lack of control means findings may not be entirely relevant or have the reliability to be proved? Ethnography is a good example as it is a study of the way of life. May be safer to use covert research when dealing with deviant groups but there is still the factor of (access) maintaining loyalties which creates a personal stress. Hobbs chose to participate in illegal activities in order to maintain an insider status. With overt observation some members may be open to talk to an authoritative/educational figure but others may deceive the researcher. However Barker could ask further questions for clarification when she observed the Moonies.

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