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Advantages
- Keeps people informed and able to access up to date information- up to date on political developments - eg BBC NEWS WEBSITE
- Allows easier communication between representatives and public- representatives can reach out to the public and journalists easily/instantly-through social media- ALL PARTIES NOW HAVE FACEBOOK GROUPS
- People can get involved in politics easier- gives people a voice and a platform- social media- MUMSNET- forums based website-parents can speak about issues important to them
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Disadvantages
- can be biased-newspapers-means information is exaggerated/ inaccurate-2015 majority of newspapers- biggest selling newspapers-backed conservatives
- some use of media doesn't have effect-is pointless-post debate analysis says many voters already made up mind when watching debates- have little impact on election result-in 2010 after nick clegg's tv debate debut- surge of support for lib dems- net loss of 5 seats
- Information can be inaccurate or fake as anyone can post information/ have a platform-facebook look for fake news by looking closely at the URL and investigating the sources
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