histories
- Created by: kirsttheath
- Created on: 09-06-19 14:17
Date/period |
Event(s) |
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paradigms |
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1960s +industrial / B2B marketing |
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1970s +marketing of services |
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developing micro-economic thinking |
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1980srelational paradigm |
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1990s relationship marketing |
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key differences v transactional paradigm |
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service dominant paradigm |
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marketing today |
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contextual drivers |
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seth and sisodia's 4A's |
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kotler and keller new 4P's |
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total product |
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kotler |
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changing consumer and organisation |
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kotler and keller |
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