Geography unit 2 re branding places

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Evaluating rural festivals

Advantages

  • local restaurants, hotels,B&B, benefit from increased visitor numbers (short term)
  • attracts tourists who would not normal visit the areas (short term)
  • encourages communities and celebrate distinctiveness (short term)
  • sustained visitor numbers and repeat visits bring economic benefits (long term)
  • creation of jobs and diversification of local economy (long term)
  • increased local tax income (long term)

Disadvantages

  • cost of staging event (short term)
  • risk of weather-related failure (short term)
  • overcrowding, congestion and noise disrupting resident's lives (short term)
  • possible legacy of financial debt (long term)
  • underutilisation of infrastructure following event - cost of maintaining empty building and facilities (long term)
  • economic benefits of staging event not felt by local community but go outside (long term)

Evaluation

festivals based on music, food, art and culture are a familiar part of the summer and autumn calendar for many rural areas. These one-off events can be part of the economic development strategy of rural areas. comedy - newbury festival craft - shrewsbury craft festival 

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