Franchisee

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  • Created by: Rachelle
  • Created on: 24-04-13 13:56

Franchisee

Advantages

  • Less chance of failure, product already well-known
  • Franchisor pays for advertising
  • Supplies obtained from central source
  • Fewer decisions to make
  • Training provided by franchisor
  • Banks willing to lend to franchisees

Disadvantages

  • Less independence
  • Unable to tweak decisions suiting local area
  • License fee + % of annual turnover

Evaluation

Wants to use service and brand name to earn money

Comments

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