Content analysis


	Content analysis
	Advantages Cheap Sources are easily avaliable Allows researchers to make comparisions The coding system can be applied by anyone Reliable - Can be repeated Can be used with other methods	Disadvantages Coding categories are socially constructed and are therefore subjective. Possible to misinterpret the meaning Problem understanding what messages readers are revieving Formal content analysis merely counts how often something happens - no meanings Semiological analysis is entirely subjective and therefore low in reliability
	Evaluation Positivists would like this method as it allows them to draw trends and laws from the data than can be applied to the population

Positivists would like this method as it allows them to draw trends and laws from the data than can be applied to the population

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