Case Study- Cavendish Cycles

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  • Created by: sophie
  • Created on: 18-04-13 13:23

Case Study- Cavendish Cycles

Strengths

  • 10 year rent free - saves cost
  • Branched out - larger market
  • Focus on customer experience - ethics
  • No long term debt
  • Good reputation
  • Low carbon footprint
  • SMART objectives (directed)
  • Limited liability
  • Established for 32 years
  • Good employees
  • Opportunity
  • Trusted shareholders
  • Profitable

Weaknesses

  • Location
  • Whole business bonus (demotivating)
  • Internally funded (prevent growth)
  • Not as strong as being 1 brand
  • Trick into thinking they are ethical
  • High overheads so big difference between gross and net profit
  • Lots of creditors
  • Seasonal sales in winter months
  • Economy - price not cheap with £989 average

Opportunities

  • Expansion
  • Solar Pannel

Threats

  • Competition
  • Weather
  • Customer Preference - change intrest
  • Economy
  • If rebrand, loose reputation

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