Adv/Disadv of Random sampling

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  • Created by: Zoe
  • Created on: 05-01-13 16:36

Adv/Disadv of Random sampling

Advantages

  • Avoids bias as researcher has no control
  • Usually a representative sample

Disadvantages

  • Time consuming as all participants need to be identified
  • 'Freak' sample may be drawn

Evaluation

Definition: Chosen mathematically - everyone in the sampling frame has an equal opportunity to be chosen (electoral role)

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