Advantages and Disadvantages of content analysis - Advantages and disadvantages table in A Level and IB Sociology

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Created by: Phil
Created on: 17-05-13 09:48

Advantages and Disadvantages of content analysis

Advantages

Quantifies the meaning of text, can uncover terminology and frequency of occurance among texts
Relatively cheap
High in reliablilty as it follows systematic procedures to be replicated
can be based on words, images or sounds and is a major source of research on the media

Disadvantages

the initial coding of texts is crucial in establishing the categories to be analysed
if the coding is inaccurate then the findings are invalid
the researcher can ignore the context that the words are used in
not considered as a valid method on its onwn for complex textual analysis

Evaluation

It is a key form of analysing the media but is hard to interpret

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