Advantages and disdvanges of secondary research


	Advantages and disdvanges of secondary research
	Advantages Already gathered so may be quicker to collect. May be gathered on a much larger scale than possible for the firm. In some cases it can be very cheap or free to access.	Disadvantages Information may be outdated, therefore inaccurate. The data may be biased and it is hard to know if the information was collected is accurate. The data was not gathered for the specific purpose the firm needs or is not relevant to the original context. In some cases it can be costly.e.g marketing firm reports.
	Evaluation SECONDARY RESEARCH- RESEARCH ALREADY DONE BY ANOTHER SOURCE.

Information may be outdated, therefore inaccurate.
The data may be biased and it is hard to know if the information was collected is accurate.
The data was not gathered for the specific purpose the firm needs or is not relevant to the original context.
In some cases it can be costly.e.g marketing firm reports.

SECONDARY RESEARCH- RESEARCH ALREADY DONE BY ANOTHER SOURCE.

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