Business Studies Controlled Assessment help!

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Hey, over the holidays I need to carry out research based on this question for my controlled assessment: How useful is market mapping in helping the business you have chosen to identify
the key features of its market?

Has anybody done this and know what sort of research I need to carry out in order to get the highest marks possible? I'm struggling to think of what primary and secondary evidence I can gather.

Posted Tue 30th October, 2012 @ 12:25 by Mony