Zoella
- Created by: jaberwalki2
- Created on: 09-05-19 09:55
View mindmap
- Zoella
- Media lnguage
- Ideology
- Femenism
- Sexuality
- Animal rights
- Individualism
- Family values
- Examples:
- Uses the conventional code of a logo at the top of her homepage, connoting that she id more of a brand rather than a person.
- Lexis of 'pyjama picks' in website article creates a friendly tone through its alliteration.
- 2 different Instagram sites, one says 'Business' the other 'personal site', further reinforcing the idea that she is a brand.
- Intertextuality
- 'Justin Beiber pranks me' - music reference.
- 'Addicted to Pokémon go' - pop culture reference to gaming
- Ideology
- Representation
- Binary opositions
- White British vs. Marginalized minorities
- Past vs. Present
- Natural vs.Artificial
- Domestic vs. Professional
- Gender
- Strong and independent in 'who runs the world?'
- Reinforces conventional beauty ideas for women. As well as gender roles in her lexis of 'house making'.
- Self- Representation
- Have control over how they are represented
- Able to edit so some of the authenticity is lost.
- Ethnicity
- Little to no representation
- As main theme is beauty, creates a stigma that they cannot me considered beautiful in mainstream media.
- Little to no representation
- Binary opositions
- Audience
- Female
- Colour codes of pink and pastel
- Focus on Beauty and fashion, stereotypical interests of girls.
- 9-15
- No use of explicit language.
- ABC1 - Upper and middle class
- Expensive merchandising (eg. mug that costs £18)
- Classist tweets
- Fans attend her expensive meet and greets
- Fandom
- Cultural bricolage
- When fans read a text and take away the elements that are pleasurable to them.
- Definition: Fans movement from spectator culture o participatory culture.
- Fanfiction
- Zoella and Alfie generally authorise fan fiction unless it involves ****** themes as this does not conform to their family values.
- Cultural bricolage
- White
- No reperesentation of ethnic minorities.
- Female
- Industry
- MCN's
- Multi Channel Networks are a company that works with multiple channels, through consulting and assisting.
- Style Haul is the one Zoella uses
- Multi Channel Networks are a company that works with multiple channels, through consulting and assisting.
- Regulation
- YouTube flags and age restricts inappropriate videos.
- Disagreements on what's inappropriate as well as content creators trying to maintain interest in videos
- Livingtone and Lunt theory
- Disagreements on what's inappropriate as well as content creators trying to maintain interest in videos
- YouTube flags and age restricts inappropriate videos.
- Makes $14,000 per sponsored post
- Large hauls for brands that she gets revenue from eg. colab with BOOHOO showed a 17% increase in sales
- MCN's
- Context
- Sugg featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid
- criticism during November 2017 after releasing a 12-door £50 advent calendar
- Started youtube when it was only just gaining popularity
- Ambassador for MIND and NCS
- Media lnguage
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