WINNING A GENERAL ELECTION

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  • WINNING A GENERAL ELECTION
    • Money
      • Soft
        • Hard
          • Unregulated [soft] versus Regulated [hard] since FECA
          • Max of $2,500 from individuals due to BCRA
          • Max of $5,000 from PAC's
        • Unregulated [soft] versus Regulated [hard] since FECA
      • Hard
        • Max of $2,500 from individuals due to BCRA
        • Max of $5,000 from PAC's
      • 501's [used to be 527's]
    • Media
      • Ability to monopolize and manipulate
        • e.g. Trump and free media
      • e.g. Free vs paid, TV, debates etc.
    • Characteristics of a candidate
      • Mathematically unlikely for member of the same party to follow a 2-term president, makes it harder
      • Typically white, male, wealthy and religious
    • Campaign Machine and organisation
    • Sound message and policies
      • 2016 was an anomaly?
    • Ability to deal with crises
      • e.g. October Surprise
  • Message, Money, Media, Machine, Mayhem!

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