- Why owners may want to expand their business
- Profits - When a business grows, it's profits may increase.
- Increase in market share - This will increase the reputation and enable the business to grow faster, more easily.
- Greater power to control the market - Larger businesses can set the price for other businesses to follow and makes them more powerful and at a considerable advantage.
- Protection from the risk of takeover - The larger the company, the more difficult and expensive it is for a takeover.