Why was the 1964 election so close

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  • Why was the 1964 election so close
    • Douglas-Home's leadership
      • More effective PM than people expected
        • Modest, decent & trustworthy vs Wilson politically cunning
    • Tory tax cuts
      • Cut taxes in 1963, contributed to the trade deficit
        • Narrowed the gap between the 2 parties
    • Attitudes to the Labour Party
      • Voters still distrusted the Labour party, links to TU's
      • Internal divisions not fully resolved
      • Middle class voters disliked commitment to nationalisation
      • Voters doubted their ability to handle crises - inexperienced
        • Tories more reliable on defence
      • Labour fared less well in working class areas due to immigration issues


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