why did tories win 1959 general election

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  • why did the tories win the 1959 election?
    • labours weakenesses
      • nuclear weapons
      • EEC application
      • left publically critizing leaders
      • gaitskell promised to raise state pensions without taxes being raised which voters didnt believe
      • clause 4
    • conservative strengths
      • age of affluence continuing
        • 10 million TVs in circulation , 60 000 people a week travelling to butlins
        • post war boom and comsumer confidence
      • supermac personality and flair
        • has a cabinet of experienced and efficent people
      • recovered nicely from suez crisis
      • good at managing splits in party

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