Marketing platforms of the Olympic Games

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  • Created by: Jo Ellis
  • Created on: 30-09-14 10:43
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  • What makes the Olympics one of the most effective marketing platforms in the world?
    • attracts a global audience for 3 weeks every 4 years
    • Olympics is showcased in 'shop window'
    • TOP sponsors prime time advertising slots
      • therefore showcase their products to millions
    • companies want to be associated with success as the Olympics is their own brand
    • sponsors get worldwide marketing opportunities
    • opportunities for local businesses to attract international business
    • TOP companies use Olympic ring logo on products
    • sponsors support the ethos of the Games eg for what they stand for
      • these include: attracting people to healthy lifestyle and creating a positive image
    • hosting the games proves to the other cities that they can do it and markets their country in the eyes of tourists


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