Stereotyping
- Created by: hayden Francis
- Created on: 14-05-14 18:25
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- What is stereotyping?
- definitions
- Labelling is a process of giving tags or names to behaviour and/or groups of people
- Stereotyping is the over-simplification or a generalised impression of a group's identity or behaviour
- Bias is favouring one side over another or at the expense of another
- New media is the information that use computers or the internet, rather than traditional methods such as television and newspaper
- The media
- Television
- Portraying men as dominant, black men as criminals and gay men as camp or promiscuous
- Advertising
- Women are often portrayed as housewives, in charge of domestic chores and childcare
- Newspaper
- Accused of Islamophobia- portraying young Muslim men as terrorists or potential threats
- Television
- Models of media influence
- Marxist, manipulative model
- Model assumes that we simply receive messages from the media and believe them.
- Mass media is used as a way of controlling workers- spreading suspicion about minority groups who might threaten the power of the wealthy in society
- Pluralist model
- Public are not influenced by the media available and would cease to buy/watch any content with which they disagreed.
- Mass media is a reflection of the media we wish to consume and we don't watch/read any content that we don't want to
- Cultural dominance modle
- It is no longer justifiable to argue that male, middle-class graduates dominate the media
- Narrow range of identities, leading to a narrow range of opinions, content and imagery
- Marxist, manipulative model
- definitions
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