Business Studies
Just a small mindmap on product differentation, adding value, goods, consumers & profit and calculated risk taking
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?- Created by: the real barack obama
- Created on: 23-11-13 16:57
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- What is a business?
- A business is any organisation that makes goods or provides services.
- Goods are physical products - such as burgers or cars.
- Services are non-physical items - such as hairdressing.
- Customer needs are the wants and desires of buyers.
- Suppliers, consumers and markets
- Businesses buy the products they need from suppliers – firms selling products to other businesses - and sell to customers. The individual who uses the product is called a consumer.
- Adding value
- Inputs: things like raw materials, equipment, buildings and staff.
- Outputs: products
- A business adds value when the selling price of an item produced is higher than the cost of all the resources used to make it.
- Production is the business activity of using resources to make goods and services.
- Calculated risk taking
- a chance of failure, the probability of which is estimated before some action is undertaken.
- The way failure is estimated is by planning ahead.
- So businesses draw up business plans.
- A business plan is a report by a new or existing business that contains all of its research findings and explains why the firm hopes to succeed. A business plan includes the results of market research and competitor analysis. Analysis is when a business interprets information.
- So businesses draw up business plans.
- The way failure is estimated is by planning ahead.
- a chance of failure, the probability of which is estimated before some action is undertaken.
- Product differentation
- Businesses operate in competition with each other.
- businesses become more competitive by making products that stand out from the competition in terms of price, quality or service. This is called product differentiation.
- Establishing a strong brand image (personality) for a good or service.
- Making the unique selling point of a good or service clear. For example, opening a chain of discount shops with the tagline Quality items under a pound.
- Other competitive factors, such as a product having a better location, design, appearance or price than rivals.
- Businesses operate in competition with each other.
- A business is any organisation that makes goods or provides services.
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