What businesses need b
- Created by: Ali Bland
- Created on: 05-03-15 15:34
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- What Businesses Need 2
- Span of control
- The number of employees for whom a manager is responsible for
- Chain of command
- Describes the lines of authority within a business
- Sampling
- Random
- A group of respondents are selected according to particular features
- Quota
- Each member of the populationhas an equal chance of being chosen
- Stratified
- Interviewees are selected in proportion to the consumer profile within the target market
- Random
- What are the reasons for segmentation
- Better opportunities for growth
- Retain more customers
- Better match of products for customer needs
- Benefits of induction training
- Helps new employees settle quickly into their job roles
- Learn the aims and objectives of the business
- Need to know where things are
- What can market research tell a business
- Demographics
- How existing products can be improved
- How often people will buy
- What price people are prepared to pay
- Secondary research
- Includes data that has already been collected by someone else for another purpose e.g. interest
- Benefits
- Contact is made with customers
- Can be tailored to requirements
- Drawbacks
- Expensive
- Time consuming
- Benefits
- Includes data that has already been collected by someone else for another purpose e.g. interest
- Primary research
- Data collected by the business e.g. questionaries
- What is market research
- The action or activity of gathering information about consumers needs and preferences
- What to include in a job advert
- About the company
- Pay
- Contact details
- Job description
- Work hours
- Span of control
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