Week 6 - Rhetoric
- Created by: hollyhez
- Created on: 25-04-17 17:54
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- Week 6 - Rhetoric
- Aristotle on Rhetoric
- Rhetoric = the ability to discover in any situation the best available means of persuasion
- Rhetoric is the art of using persuasive language
- Persuading readers and listeners to do something or believe something
- Logos, pathos, ethos
- Logos: persuading the audience through the force of reason or logic
- When advertisement claim that their products have been tested and are 50% more effective than the competition, they are making an appeal to logos.
- Ethos: refers to the character or authority of the speaker. The audience's perception of the speaker/ writer ethos is what leads us to trust them
- Pathos: appeal to human emotions (such as desire, passion, fear, compassion, national pride) within audience/ reader.
- Home security company ads - desire to feel safe, fear of crime.
- Personal hygiene products - desire to feel attractive, fear of rejection.
- Logos: persuading the audience through the force of reason or logic
- Rhetoric: two ways of using the term, Plato vs Aristotle
- 'Just rhetoric', 'mere rhetoric' - a bad argument dressed up to look like a good one
- Plato: 'rhetoric' used in a negative sense, i.e. words without substance, spin, language intended to deceive and manipulate
- Artistotle: 'rhetoric' is an art, the 'ability in each case to see the available means of persuasion'-> 'rhetoric' is used in a neutral or positive
- Rhetoric: the art of aimin for effectiveness in communication, for effective successful persuasion.
- Rhetoric is 'morally neutral' and can be used for both good and evil purposes
- Rhetorical devices in political speeches
- Evaluative language; persuasive/ biased defintions
- Constructing a sense of imminent danger and threat
- Constructing an us VS them opposition, or appealing to a sense of unity
- Appealing to feelings of national pride, patriotism
- Creating a sense of urgency, of necessary and imminent change
- Appealing to a sense of justice or injustice
- Enhancing one's own ethos, as speaker
- Putting forward glorious political visions (a great future, a great past...)
- Rhetorical devices:
- Value laden terms (terms with an in-built bias, a positive or negative connotation)
- Persuasive (rhetorically biased) definitions
- Figures of Speech
- Metaphor, metonymy, simile
- Allegory, personificatio
- Hyperbole
- Rhetorical Questions
- Irony
- Aristotle on Rhetoric
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