Water Aid
- Created by: krisztici
- Created on: 08-09-20 10:52
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- Water Aid
- Conventions
- reinforces charity advertisement conventions
- includes key info abt the context
- personalised narrative
- direct appeal to the audience for money
- doesn't reinforce conventions
- lacks a non-diegetic voiceover
- no melancholic audio codes
- no black and white visual codes
- reinforces charity advertisement conventions
- Codes
- opening medium shot with a pull focus
- modern, british setting
- digital radio and rain against the window
- visual and audio
- "sunshine" (Africa) on a "rainy day" (Britain)
- opening medium shot with a pull focus
- Theories
- Barthes
- suspense is created through the enigmatic use of slow-motion, medium close-up
- Levi Strauss
- Binary opposites - Africa in drought setting and England on a rainy day
- Gauntlett
- Claudia acts as a role model for the type of lifestyle changes that the audience could be responsible for creating if they donate to Water Aid
- Van Zoonen
- Claudia is in a non-traditional female role as she is in male roles, such as the protagonist and the provider
- Barthes
- Conventions
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