Voting Behaviour
- Created by: Shannon Purcell
- Created on: 28-11-12 08:47
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- Voting Behaviour
- Pro Conservative
- Individualism
- Trade Union control
- De-Industrialisation
- Pro Labour
- Benefits being threatened
- Treating Trade Unions fairly
- Caring Society
- Recency Approach
- Churn
- 2005 - 38% 35%
- Support for the parties may not represent stable voting patterns
- 2010 - 30% 30%
- Last minute influence25% independent voters
- Party Leader
- Blair Hague and Kennedy 2005.
- Howard - Thatcherite and old
- Blair - Attractive, Smart and charasmatic
- Kennedy - Drink Problem
- Growth of media Coverage "Blair effect"
- Unpopular leaders can win elections
- Harold Wilson - 58%
- Edward Heath 28% - ( 1970)
- Blair Hague and Kennedy 2005.
- Party Image
- Conservative 2001- Nast Party
- Labour were more inclusive 2001
- 1979 - Thatcher. Labour seemed ineffective (Divided)
- Issue Prefernce
- Consumer Choice Model
- Nuclear power divided Trade Unionists -
- 1983 - Consumer choice vote doubled
- Labour agreed to use Cons. Spending plan for 2 years - confidence
- Cons. Lead on Law an Order only
- The economy
- Black Wednesday - Exchange Rate Mechanism - Major
- 1997, unemployment had fallen 2 mill. Inflation 2.7%
- Churn
- Approaches
- Recency Approach
- Primacy Approach
- Gender
- Women are more conservative - Pulzer
- Traditional family values
- More religious and more deferential
- Gender Gap is narrowing (1979) - Blairs babes.
- Labours Caring image (Heath, welfare and education)
- Women are more conservative - Pulzer
- Age
- Older - Conservative
- Generation Theory
- Ethnicity
- Election Compact
- Bethnal Green and Bow
- George Galloway and Oona King ('01-'05)
- Conservative - Xenophobic, intolerant &racist
- Social Class
- Conservative managerial classes and Labours working classes declined - Class dealignment
- 1997 - Pippa Norris (Catch - all parties) - Middle England
- Gender
- Campaigns
- Labours not working - Saatchi and Saatchi
- Pro Conservative
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