Voting Behaviour

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  • Voting Behaviour
    • Pro Conservative
      • Individualism
      • Trade Union control
      • De-Industrialisation
    • Pro Labour
      • Benefits being threatened
      • Treating Trade Unions fairly
      • Caring Society
    • Recency Approach
      • Churn
        • 2005 - 38% 35%
        • Support for the parties may not represent stable voting patterns
        • 2010 - 30% 30%
        • Last minute influence25% independent voters
      • Party Leader
        • Blair Hague and Kennedy 2005.
          • Howard - Thatcherite and old
          • Blair - Attractive, Smart and charasmatic
          • Kennedy - Drink Problem
        • Growth of media Coverage "Blair effect"
        • Unpopular leaders can win elections
          • Harold Wilson - 58%
          • Edward Heath 28% - ( 1970)
      • Party Image
        • Conservative 2001- Nast Party
        • Labour were more inclusive 2001
        • 1979 - Thatcher. Labour seemed ineffective (Divided)
      • Issue Prefernce
        • Consumer Choice Model
        • Nuclear power divided Trade Unionists -
        • 1983 - Consumer choice vote doubled
        • Labour agreed to use Cons. Spending plan for 2 years - confidence
        • Cons. Lead on Law an Order only
      • The economy
        • Black Wednesday - Exchange Rate Mechanism - Major
        • 1997, unemployment had fallen 2 mill. Inflation 2.7%
    • Approaches
      • Recency  Approach
      • Primacy Approach
        • Gender
          • Women are more conservative - Pulzer
            • Traditional family values
            • More religious and more deferential
          • Gender Gap is narrowing (1979) - Blairs babes.
          • Labours Caring image (Heath, welfare and education)
        • Age
          • Older - Conservative
          • Generation Theory
        • Ethnicity
          • Election Compact
          • Bethnal Green and Bow
            • George Galloway and Oona King ('01-'05)
          • Conservative - Xenophobic, intolerant &racist
        • Social Class
          • Conservative managerial classes and Labours working classes declined - Class dealignment
          • 1997 - Pippa Norris (Catch - all parties) - Middle England
    • Campaigns
      • Labours not working - Saatchi and Saatchi

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Lex_ie

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loved this so helpful 

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