Volkswagen case stucy
- Created by: amynewton12
- Created on: 27-01-22 16:17
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- established 1937 'peoples car' with HQ in Wolfsburg, North of Germany
- today, Wolfsburg manufacturing=largest in world
- Volkswagen TNC
- impact as TNC
- Building a plant creates better wages more employment,multiplier effect, growth in similar companies (supply chain etc)
- Brazil’s VW were once running on bio-fuel. Sugar cane used to mix with petrol. Great idea as Brazil had lots of sugar cane to use however, as car use increased, so did the amount of land required to farm.
- Dieselgate, involved purposefully manipulating the data coming out of car exhausts to meet standards. This cost VW about $15bn, however has created a much longer term issue. ,lost trust with VW, if VW has to scale back, who will take their place?
- Active in Spain to plant more trees to offset CO2 emissions. This has had a positive impact.
- expansion as TNC, extension to foreign markets, mergers+acquisitions
- WW2 complicated start of VW but years after (Germany ruined) provided a lifeline
- Uk ordered 20,000 cars which began its success
- now largest producer in Europe, 20% of market in western europe
- Uk ordered 20,000 cars which began its success
- VW expanded from small operations through FDI in number of places
- first oversea factory in Brazil, 1953 gov didn't want fully completed vehicles so they could stimulate own manufucturing industry
- first were assembling by hand but by 1957 new factory in city producing cars from brazilian made parts
- first oversea factory in Brazil, 1953 gov didn't want fully completed vehicles so they could stimulate own manufucturing industry
- acquired number of independent manufacturers to form big group
- e.g Audi (Germany1964) SKODA (Czech republic 2000)
- VW acquired Ducati showing russian doll amalgamation
- 2012, Lamborghini bought Ducati, 1998 VW bought Lamborghini under Audi group division
- ducati= part of lamborghini which is part of audi which is part of VW group
- VW runs whole family of once independent brands
- ducati= part of lamborghini which is part of audi which is part of VW group
- 2012, Lamborghini bought Ducati, 1998 VW bought Lamborghini under Audi group division
- 2009, VW agreed merger with Porsche taking 50.76% shares of joint company
- cost of buying VW shares cost Porsche too much- in 2012 VW acquired majority shares and absorbed into VW group
- WW2 complicated start of VW but years after (Germany ruined) provided a lifeline
- established 1937 'peoples car' with HQ in Wolfsburg, North of Germany
- today, Wolfsburg manufacturing=largest in world
- Nearly 10 million units sold per year. 600,000 workers across the globe.
- impact as TNC
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