Memory- encoding

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  • Created by: Izzy
  • Created on: 01-12-14 17:36
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  • Memory- encoding
    • Visual encoding: How it looks
    • Acoustic encoding: How it sounds
    • Semantic coding: the meaning
    • Short term memory= acoustic
      • Conrad
        • Random sequence of 6 consonants. 2 conditions: Acoudtically similar (bgc) or scoustically disimilar (fjx)
          • P's made frequent errors involving substitution of similar sounds (acoustic confusion) Supports theory STM uses acoustic encoding
    • Long term memory= semantic
      • Baddley
        • Word lists presented 4 times (acoustic similiar/dissimilar, semantically similar/dissimilar)
          • Acoustically similar = no effect. Those with similar meanings were poorly recalled.


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