Variable Affecting Conformity
- Created by: H4f5ah
- Created on: 21-12-21 09:35
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- Variables Affecting Conformity
- Unanimity
- Unanimity means complete agreement from a group about an answer/viewpoint
- Original Asch study confederates gave the same wrong answers and conformity was 37%
- Variation: 1 confederate gave the correct answer throughout the research - conformity dropped to 5.5%
- Variation: 'lone' confederate gave a different wrong answer - conformity dropped to 9%
- Asch concluded that when a dissenter breaks the groups unanimous position conformity decreases.
- Group Size
- Conformity rates increase as the size of a majority group increases.
- 1 real participant, 1 confederate - conformity was 3%
- 1 real participant, 2 confederates - Conformity increases to 13%
- 1 real participant, 3 confederates - conformity increased to 32%
- Conformity plateaued after 3 confederates
- Suggests that the size of the majority does have an effect on conformity but only to a point.
- Task Difficulty
- Conformity increases as task difficulty increases.
- Variation: Asch made the stimulus line and comparison lines more similar in length to make the task more ambiguous.
- When the task difficulty increased conformity rates increased.
- Suggests that ISI plays a greater role when the task becomes harder.
- When situations are unclear, we are more likely to go to others for guidance.
- As the right answer becomes less obvious we lose confidence in our own ability and are more likely to conform.
- Unanimity
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