USA sport

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  • USA
    • Commersalisation
      • dominates the development of sporting values and oppurtunities
        • reflects values in professional sport
      • major drive to supply sports facilities and oppurtunities for youths
        • especially inner-city youths
        • community motive
      • Health, fitness and obesity
        • 4 million considered obese
        • 75% not reaching basic physical activity levels
      • Sport reflects status
        • Private sports clubs
      • USA 'Gym Culture'
      • some government funding
        • other private investors or national lottery
    • School Sport
      • well organised sompetition e.g. little league basketball or baseball
        • mainly middle class americans
        • strong role taken by parents
        • major competition element can deter weaker players
        • all have characteristics of elite sport
          • encouraged competitive spirit
            • to win trophies
          • local media coverage and local sponsorships
      • emphasis on college scholarships to play professional sport
        • combines academic study
        • increases participation
      • encourages 'sport for all' and lifelong participation
      • linked to sporting summer camps
        • value adventurous outdoor activitie
          • appreciation of the natural environment
      • Smart school Development
        • having qualified sports teachers
          • teaching fundamental sport skills in pre-school
        • enjoyment is more important than competition
        • classes are mixed: movement and dance are taught equally to game play
      • Major inter high school competitions
        • state controlled interscholastic competitions
        • high level coaches, facilities and equipment
        • large spectator and sponsorship base
          • financial income
    • College Sport
      • huge drop out rate if not made professional
        • few amateur clubs
      • 4 main sports
        • American football
        • Basketball
        • Baseball
        • Hockey
        • Gender bias, less female participation
      • often 2 years long
        • 1/2 continuing to degrees , teacher colleges or professional schools
      • less oppurtunities for poorer people
        • paid scolarships
          • scholarships available but with strict regulations and training
            • encouraging 'soft' courses to study
      • NCAA - national college athletic association
        • only 20% of those with scholarships make it professionally
      • Expensive
      • PRO-DRAFT
        • gives a high profile, wealth and status
        • the selection of top college players
          • by professional major league clubs
            • lowest ranking team has the first option
    • The American Dream
      • expressed in American sport
      • the idea that anyone can achieve success and wealth
        • especially motivates poor and ethnic minorities
      • often referred to as the American way of life
      • land of the free
      • pursuit of happiness
      • encourages role models
        • sponsorships and endorsment
      • toughness, inspiration and teamwork

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