Urbanisation and Affluence 1955-63
- Created by: AGehin17
- Created on: 22-03-18 14:39
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- Urbanisation and affluence, 1955-1963
- Car ownership
- 1960, 41,000 miles of interstate highways opened up across the country.
- Led to the development of 'On-the-road culture'- motels and fast food restaurants.
- Car ownership went up from 39.3 million in 1950, to 73.8 million in 1960
- 1955 alone, 7.9 million cars were manufactured
- Social and ethnic status- middle class americans tended to have Lincolns or Cadillacs
- Youths and women- 1953 study found that young people had almost as much sex in automobiles than in their homes.
- 1960, 41,000 miles of interstate highways opened up across the country.
- Suburban expansion
- By 1960, 33% of americans were suburbanites, mostly white MC.
- Federal Housing Administration (FHA) offered house buyers a mortgage up to 90% of the value with 30 years payback time.
- Levittowns- priced at $8,000, queues would form to buy them. residents forced to abide by rules- lawn mowing, no fencing.
- Racially exclusive, rocks were thrown at black residents.
- Consumerism and domestic technology
- 1960, domestic technology products such as washing machines, freezers and dishwashers.
- the ability to buy what you want, when you want became essential to the 'American Dream'
- The 'teenage consumer', owning 10 million record players, 1 million TV sets and 13 million cameras and spending $20 million on listocks.
- Car ownership
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