Urbanisation and Affluence 1955-63

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  • Urbanisation and affluence, 1955-1963
    • Car ownership
      • 1960, 41,000 miles of interstate highways opened up across the country.
        • Led to the development of 'On-the-road culture'- motels and fast food restaurants.
      • Car ownership went up from 39.3 million in 1950, to 73.8 million in 1960
        • 1955 alone, 7.9 million cars were manufactured
      • Social and ethnic status- middle class americans tended to have Lincolns or Cadillacs
        • Youths and women- 1953 study found that young people had almost as much sex in automobiles than in their homes.
    • Suburban expansion
      • By 1960, 33% of americans were suburbanites, mostly white MC.
      • Federal Housing Administration (FHA) offered house buyers a mortgage up to 90% of the value with 30 years payback time.
      • Levittowns- priced at $8,000, queues would form to buy them. residents forced to abide by rules- lawn mowing, no fencing.
        • Racially exclusive, rocks were thrown at black residents.
    • Consumerism and domestic technology
      • 1960, domestic technology products such as washing machines, freezers  and dishwashers.
      • the ability to buy what you want, when you want became essential to the 'American Dream'
      • The 'teenage consumer', owning 10 million record players, 1 million TV sets and 13 million cameras and spending $20 million on listocks.

Comments

AGehin17

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what a lit mindmap

Sj

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Nice, thank you

Sj

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do you have any other resources? for America?

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