Urban rebranding strategies

Stratgies used for urban rebranding

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  • URBAN REBRANDING STRATEGIES
    • Encouraging re-urbanisation
    • Use of culture and sport to attract investment E.G. The London 2012 Olympics
    • Themed events E.G The christmas German market in Leeds Millenium Square
    • Developing specialist area's E.G. Cultural quarters/flagship projects
    • Improved public transport E.G A lane for cars with 2+ passengers
    • Use of technology enterprise to attract new investment and economic oppertunity
    • Improvement on quality and range of retailing and the general shoppingt environment

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