Urban rebranding strategies
Stratgies used for urban rebranding
- Created by: Leah Smith Jagger
- Created on: 20-05-13 11:38
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- URBAN REBRANDING STRATEGIES
- Encouraging re-urbanisation
- Use of culture and sport to attract investment E.G. The London 2012 Olympics
- Themed events E.G The christmas German market in Leeds Millenium Square
- Developing specialist area's E.G. Cultural quarters/flagship projects
- Improved public transport E.G A lane for cars with 2+ passengers
- Use of technology enterprise to attract new investment and economic oppertunity
- Improvement on quality and range of retailing and the general shoppingt environment
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