Urban Rebranding: Manchester
Case study for rebranding an urban place - Manchester
- Created by: Alice Derbyshire
- Created on: 27-04-14 12:10
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- Urban Rebranding: Manchester
- 2002 Commonwealth Games
- Social
- 10,500 volunteers were trained
- 30 mil said that Manchester is attracted by tourists
- Post game volunteer programme
- More intrerest in the city
- 20,000 employment opportunities
- Economic
- Catalyst for London bid
- Manchester airport's passengers increased by 7%
- £2 billion through tourism
- £30 million refurbishment of Picadilly station
- Trade and employment initatives mean 250 companies have a £22 million turnover
- 1 billion vewiers
- 37,000 full time jobs
- Environmental
- Over 80% of journies were made via public transport, saving 860,000 car miles
- What was built?
- City of Manchester Stadium
- Aquatics Centre
- Rebranding of Picidilly Gardens and train station
- Velodrome
- Social
- Why was rebranding needed?
- Poor quality of housing
- Bad reputation
- Declining industry
- Low visitor numbers
- High unemployment
- Poor environment
- How was Manchester rebranded?
- Housing - Gentrification
- Spinningfields
- Salford Quays - Flats/Appartments
- Salford Royal
- Beetham Tower - Hilton
- Changed exterior of council housing - Irlam and Langworthy Rd
- Castlefield
- Retail
- Arndale extention
- Christmas markets
- The Triangle
- Spinningfields
- Trafford Centre
- Sport and Leisure
- Old Trafford
- Etihad Stadium
- Printworks
- Trafford Park
- Chill Factore
- CITC - City in the community
- Commonwealth Games
- Bupa Great Manchester Run
- Media and Culture
- Gay Parade
- Imperial War Museum
- Media City
- Lowry
- China Town
- Coronation St
- German Christmas Markets
- Housing - Gentrification
- 2002 Commonwealth Games
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