Urban Rebranding: Manchester

Case study for rebranding an urban place - Manchester

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  • Urban Rebranding: Manchester
    • 2002 Commonwealth Games
      • Social
        • 10,500 volunteers were trained
        • 30 mil said that Manchester is attracted by tourists
        • Post game volunteer programme
          • More intrerest in the city
        • 20,000 employment opportunities
      • Economic
        • Catalyst for London bid
        • Manchester airport's passengers increased by 7%
        • £2 billion through tourism
        • £30 million refurbishment of Picadilly station
        • Trade and employment initatives mean 250 companies have a £22 million turnover
        • 1 billion vewiers
        • 37,000 full time jobs
      • Environmental
        • Over 80% of journies were made via public transport, saving 860,000 car miles
      • What was built?
        • City of Manchester Stadium
        • Aquatics Centre
        • Rebranding of Picidilly Gardens and train station
        • Velodrome
    • Why was rebranding needed?
      • Poor quality of housing
      • Bad reputation
      • Declining industry
      • Low visitor numbers
      • High unemployment
      • Poor environment
    • How was Manchester rebranded?
      • Housing - Gentrification
        • Spinningfields
        • Salford Quays - Flats/Appartments
        • Salford Royal
        • Beetham Tower - Hilton
        • Changed exterior of council housing - Irlam and Langworthy Rd
        • Castlefield
      • Retail
        • Arndale extention
        • Christmas markets
        • The Triangle
        • Spinningfields
        • Trafford Centre
      • Sport and Leisure
        • Old Trafford
        • Etihad Stadium
        • Printworks
        • Trafford Park
        • Chill Factore
        • CITC - City in the community
        • Commonwealth Games
        • Bupa Great Manchester Run
      • Media and Culture
        • Gay Parade
        • Imperial War Museum
        • Media City
        • Lowry
        • China Town
        • Coronation St
        • German Christmas Markets

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