Urban rebranding: East London

View mindmap
  • Urban Rebranding: East London
    • Why did it need rebranding?
      • Poor Health and low life expectancy
      • High crime rates
      • industrial change lead to polluted, derelict areas
      • High unemployment
      • Newham was the 2nd poorest borough in London
      • Low education and qualifications
      • Lack of affordable housing
    • What has been done?
      • 250 local businesses were compulsory purchased
      • New Eurostar station linking Stratford to Europe
      • Media centre built converted into 1 million m2 of new offices
      • Rebranded through use of the 2012 Olympics
      • 50,000 new jobs expected to be made
      • Clay's Lane housing estate demolished to make way for Olympic park
      • Areas gentrified
    • Devons Estate
      • Given £50,000 to improve estate
      • Bottom up scheme so residents picked where money was going
      • Decided to build a football pitch, play-area and running track
    • Players involved
      • IOC - lead body of olympic movement
      • BOA - British association pick teams for the olympics
      • Sponsers, e.g. Mc Donalds/Visa/Nike - help raise money for olympics
      • Boris Johnson - in charge of transport for london to make sure it was green and efficient
      • Ken Livingston - mayor at time of the bid, helped make arrangements for bid


No comments have yet been made

Similar Geography resources:

See all Geography resources »See all Case studies resources »