Urban rebranding: East London
- Created by: Alice Derbyshire
- Created on: 05-05-14 16:26
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- Urban Rebranding: East London
- Why did it need rebranding?
- Poor Health and low life expectancy
- High crime rates
- industrial change lead to polluted, derelict areas
- High unemployment
- Newham was the 2nd poorest borough in London
- Low education and qualifications
- Lack of affordable housing
- What has been done?
- 250 local businesses were compulsory purchased
- New Eurostar station linking Stratford to Europe
- Media centre built converted into 1 million m2 of new offices
- Rebranded through use of the 2012 Olympics
- 50,000 new jobs expected to be made
- Clay's Lane housing estate demolished to make way for Olympic park
- Areas gentrified
- Devons Estate
- Given £50,000 to improve estate
- Bottom up scheme so residents picked where money was going
- Decided to build a football pitch, play-area and running track
- Players involved
- IOC - lead body of olympic movement
- BOA - British association pick teams for the olympics
- Sponsers, e.g. Mc Donalds/Visa/Nike - help raise money for olympics
- Boris Johnson - in charge of transport for london to make sure it was green and efficient
- Ken Livingston - mayor at time of the bid, helped make arrangements for bid
- Why did it need rebranding?
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