Unstructured Interviews

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  • Unstructured Interviews
    • Are informal with no rigid structure.
    • They're good for researching sensitive issues where the interviewer has to gain the respondents trust.
    • They use open ended questions and give qualitative data
    • They are quite valid.
    • They are used with smaller samples, which means they are not very representative.
    • There are lot of interviewer effects. The interviewee may say what they think the researcher wants to hear.
    • It takes a long time to write up an unstructured interview.
    • You have to write down the whole conversation and not just the codes for multiple choice answers


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