- Unstructured Interviews
- Are informal with no rigid structure.
- They're good for researching sensitive issues where the interviewer has to gain the respondents trust.
- They use open ended questions and give qualitative data
- They are quite valid.
- They are used with smaller samples, which means they are not very representative.
- There are lot of interviewer effects. The interviewee may say what they think the researcher wants to hear.
- It takes a long time to write up an unstructured interview.
- You have to write down the whole conversation and not just the codes for multiple choice answers